Behind every successful digital product lies a compelling story. Not a roadmap or a feature list, but a human narrative that explains why the solution exists and who it serves. In product management, that story lives inside the use case. When written as a narrative rather than a technical document, a use case becomes a powerful connector between people, purpose, and innovation.

Every product has a purpose. But not every purpose connects. The difference often lies in how well you communicate your use case—not just what your product does, but why it matters  and what makes it irreplaceable . In today’s market, visibility is no longer about shouting the loudest; it’s about articulating a clear, compelling X-Factor  that resonates with users on both a rational and emotional level. Business professionals engage in a collaborative meeting, analyzing produ

Innovation doesn’t happen by accident. In her book Digitized Product Management , strategist Agathe Daae-Qvale  offers a structured,...

The final step in the Use Case Evaluation framework isn’t about dreaming. It’s about doing . In Step 9: Development Required , Agathe...

As organizations push to digitize faster and smarter, it’s easy to fall in love with ideas that work once. But in Digitized Product...

In this step, teams evaluate how the use case would function within real-world operations. That means understanding not just what the use case will do—but how it will do it, where it fits into existing workflows, and who will interact with it.

Every great use case begins with a problem worth solving, supported by the right data, and backed by a strong value proposition. But what happens when different people define “value” differently? That’s where Step 4 of Agathe Daae-Qvale’s framework comes in: Stakeholders.

According to Daae-Qvale, value can be defined in multiple ways—but it must always be defined. Teams need to distinguish between perceived value (what stakeholders expect to gain) and measurable value (what the use case can actually deliver).

In Step 2 of her 9-Step Use Case Evaluation framework, Daae-Qvale outlines how to critically assess the relevance and usability of data before building out a solution.

2024's much-hyped Humane AI Pin—a $699 wearable touted as the future of AI—became a cautionary tale in April 2025. After lukewarm...

In digital product development, failure rarely happens because a team lacks technical skill. More often, it happens quietly—when a product is built around an idea that sounds good but solves nothing meaningful. These are what we call weak use cases.

When organizations talk about digital innovation, the first thing they usually reach for is data. It’s an understandable instinct: data feels concrete, measurable, and objective. Many companies believe that if they gather enough numbers, the right insights will follow—and the right products will naturally emerge.

Product teams today are under pressure to move fast—ship features, hit targets, and stay ahead of the competition. But thought leader and...

We're building smarter systems, faster apps, and always-on experiences. But in the rush to digitize everything, many of us are forgetting to ask: At what cost?

As our homes get smarter, our relationship with technology is changing. We're no longer just pressing buttons—we're talking to machines ...

Imagine this: you stumble into the kitchen at midnight, craving that last chocolate brownie... and your fridge speaks up.

Artificial Intelligence is advancing so rapidly that it’s starting to feel like pure magic. From chatbots that can hold human-like...

For decades, science fiction has promised us a world where human-like robots  walk among us, helping with daily tasks, offering...

Artificial Intelligence (AI) is transforming industries, and product management is no exception . AI-driven analytics, automation, and...

The technology sector continues to dominate the job market, offering some of the most in-demand and high-paying careers. Whether you're...