Behind every successful digital product lies a compelling story. Not a roadmap or a feature list, but a human narrative that explains why the solution exists and who it serves. In product management, that story lives inside the use case. When written as a narrative rather than a technical document, a use case becomes a powerful connector between people, purpose, and innovation.

Every product has a purpose. But not every purpose connects. The difference often lies in how well you communicate your use case—not just what your product does, but why it matters  and what makes it irreplaceable . In today’s market, visibility is no longer about shouting the loudest; it’s about articulating a clear, compelling X-Factor  that resonates with users on both a rational and emotional level. Business professionals engage in a collaborative meeting, analyzing produ

Innovation doesn’t happen by accident. In her book Digitized Product Management , strategist Agathe Daae-Qvale  offers a structured,...

The final step in the Use Case Evaluation framework isn’t about dreaming. It’s about doing . In Step 9: Development Required , Agathe...