Every product has a purpose. But not every purpose connects. The difference often lies in how well you communicate your use case—not just what your product does, but why it matters  and what makes it irreplaceable . In today’s market, visibility is no longer about shouting the loudest; it’s about articulating a clear, compelling X-Factor  that resonates with users on both a rational and emotional level. Business professionals engage in a collaborative meeting, analyzing produ

The final step in the Use Case Evaluation framework isn’t about dreaming. It’s about doing . In Step 9: Development Required , Agathe...