As organizations push to digitize faster and smarter, it’s easy to fall in love with ideas that work once. But in Digitized Product...

According to Daae-Qvale, value can be defined in multiple ways—but it must always be defined. Teams need to distinguish between perceived value (what stakeholders expect to gain) and measurable value (what the use case can actually deliver).

When organizations talk about digital innovation, the first thing they usually reach for is data. It’s an understandable instinct: data feels concrete, measurable, and objective. Many companies believe that if they gather enough numbers, the right insights will follow—and the right products will naturally emerge.