Visibility–Make the Use Case Easy to See and Understand

In digital product development, even the best use case can fade into the background if it’s not made visible to the right people. That’s why Step 8 in the Use Case Evaluation framework is all about Visibility—not just in dashboards, but in real decision-making environments.

Colleagues engage in a productive business meeting focused on enhancing use case visibility.

“Use cases should be easy to see, access, and understand—not just for developers, but for decision-makers too,” writes Agathe Daae-Qvale in Digitized Product Management.

Visibility Isn't Just About Use Case Data

Too often, visibility is reduced to having a chart or dashboard. But Daae-Qvale argues that true visibility means:

• The problem is clearly stated

• The value is understood by stakeholders• The use case is traceable through the development pipeline

• Team members across disciplines can access and explain it

“Visibility is a multiplier of value,” says Daae-Qvale. “When people see it, they support it.”

Visibility also plays a powerful role in marketing. When the impact of a use case is clearly presented—through case studies, visuals, or customer stories—it not only builds internal support but also strengthens external positioning. Data that shows measurable results can be turned into marketing collateral, proving innovation to clients, investors, and the wider market.

For example, visibility data can be used to:

• Show cost savings to customers and partners

• Advertise environmental responsibility by highlighting energy efficiency and reduced carbon footprint

• Differentiate products or services with clear proof of innovation

A Simple Example: Energy Use in Retail

Imagine a retail chain deploying IoT sensors to optimize heating and lighting. The use case may be brilliant—but if the insights only live in a buried spreadsheet or backend system, it won’t gain traction.

When visibility is prioritized:

• The CFO can see savings in real-time

• The operations team can act quickly

• The innovation team can communicate value upward

The Takeaway

A good use case is clear. A great use case is visible—to the right people, at the right time, in the right context. It creates visibility in the public space and becomes a market tool.

Want your use cases to spark action—not confusion?

Explore Step 8 in Digitized Product Management and learn how visibility accelerates adoption.