Every product has a purpose. But not every purpose connects. The difference often lies in how well you communicate your use case—not just what your product does, but why it matters  and what makes it irreplaceable . In today’s market, visibility is no longer about shouting the loudest; it’s about articulating a clear, compelling X-Factor  that resonates with users on both a rational and emotional level. Business professionals engage in a collaborative meeting, analyzing produ

The final step in the Use Case Evaluation framework isn’t about dreaming. It’s about doing . In Step 9: Development Required , Agathe...

As organizations push to digitize faster and smarter, it’s easy to fall in love with ideas that work once. But in Digitized Product...

In this step, teams evaluate how the use case would function within real-world operations. That means understanding not just what the use case will do—but how it will do it, where it fits into existing workflows, and who will interact with it.

According to Daae-Qvale, value can be defined in multiple ways—but it must always be defined. Teams need to distinguish between perceived value (what stakeholders expect to gain) and measurable value (what the use case can actually deliver).

In Step 2 of her 9-Step Use Case Evaluation framework, Daae-Qvale outlines how to critically assess the relevance and usability of data before building out a solution.

In digital product development, failure rarely happens because a team lacks technical skill. More often, it happens quietly—when a product is built around an idea that sounds good but solves nothing meaningful. These are what we call weak use cases.

When organizations talk about digital innovation, the first thing they usually reach for is data. It’s an understandable instinct: data feels concrete, measurable, and objective. Many companies believe that if they gather enough numbers, the right insights will follow—and the right products will naturally emerge.