Replicability—The Quiet Power Behind Scalable Innovation

Once a use case proves successful in one environment, the next question becomes: Can it be repeated with similar results elsewhere? In Digitized Product Management, Agathe Daae-Qvale calls this Step 7: Replicability—and it's where many digital strategies quietly stall.

Discussing use cases is part of every day business.

“Scalability is about ambition. Replicability is about consistency,” Daae-Qvale explains. “Without it, even the best use case becomes a one-off.”

Why Replicability Matters

While scalability asks, can we expand this?Replicability asks, can we repeat it?

They might sound similar, but they address different risks:

• A use case may scale horizontally (across departments, geographies, or datasets) yet fail to deliver predictable outcomes elsewhere.

• Replicability ensures that when the model is repeated—even in slightly new contexts—it still creates value without starting from scratch.

Real-World Example: Automation in Customer Service

Let’s say a bank introduces an AI chatbot to reduce call centre traffic. It works well in English-speaking markets. But when they replicate it in multilingual regions, satisfaction drops. The scripts, sentiment models, and cultural context don’t transfer cleanly.

The chatbot was scalable—but not replicable without serious adaptation.Step 7 helps teams anticipate these gaps and ask:

• What elements of the use case are reusable without customization?

• Where will adjustments be needed?

• Are we creating a playbook—or a bespoke solution every time?

Building for Repeatability

Daae-Qvale advises teams to design with replication in mind—especially in large organizations, federated systems, or global industries.

“To create a truly valuable use case, the development process must include a plan for how the idea will spread—without reinventing the wheel at each turn.”

That means:

• Standardizing data formats

• Documenting implementation steps

• Aligning KPIs across teams

• Capturing lessons learned early

It’s not glamorous work, but it’s the foundation for repeatable success.

Scale, Then Replicate—Or Both at Once?

In practice, scalable use cases often become replicable over time. Others may be repeated before scaling further. Daae-Qvale doesn’t prescribe one route—but she makes it clear that both should be examined before investing in full development.

Because innovation without replication is just experimentation.

 Want your next digital project to create lasting impact—not just isolated wins?Explore the full Nine Steps of Use Case Evaluation in Digitized Product Management. Step 7 ensures your ideas don’t just spread—they succeed again and again.